Link: bskool bloggin: Blogonaut: Hail to the Victors: Blogs as the catalyst for promoting bottom-up change.
the communication technique should be used laterally as a way to share IC.
I merely note for the record that this statement implies you are in a flat organization. I think this sort of thing works in flattened organizations. If you are in hierarchy, then you have to artificially flatten it. Sometimes that is achieved merely by the blog not being face-to-face communication.